DSC_0426.jpg

Buena Vista Seafood

forward looking seafood

With decades of global seafood sourcing and sales experience, Buena Vista Seafood is leading the charge by bringing trusted, delicious seafood to chefs and diners across North America.  But this doesn’t mean that Buena Vista Seafood is going about it as a “business as usual” company. At Buena Vista, the entire team is dedicated to making a difference through positive actions and follow-through.  By giving back 5% of the profits to notable organizations that are helping our oceans and waterways, Buena Vista Seafood is setting the bar at a new height for seafood suppliers.

Besides the Buena Vista Seafood give-back program, the company only sources seafood that has been properly vetted and meets the highest of current sustainability standards. Located in San Francisco, California, Buena Vista Seafood is proud to represent serious, responsible fishermen and fish farmers from around the globe.

The sea, the great unifier, is man’s only hope. Now, as never before, the old phrase has a literal meaning: we are all in the same boat.
— Jacques Yves Cousteau, Oceanographer

Our Team

DSC_0550.jpg

Dale Sims, Founding Partner

‘If you don’t like the news go out and make some of your own.’ This brief yet impactful statement sums up Dale’s drive and dedication to supplying the North American market with the best seafood fishermen and farmers have to offer. Dale is a strong supporter of right action and accountability which is why he tirelessly vets seafood sources and the people behind each product Buena Vista Seafood represents. 

The driving force behind Buena Vista Seafood, Dale is a recognized seafood veteran who has worked in all aspects of the industry.  With almost four decades in the seafood trade, Dale is known across the industry as an innovator, he has been reliably designing and supplying retail and foodservice seafood product lines, sourcing and executing large-scale seafood import and distribution programs as well as identifying special boutique fisheries for years.

Dale [at] BuenaVistaSeafood.com


Frank Parisi, Sales Manager

Hailing from Gloucester MA from a family with deep Sicilian roots,  Frank started stern trawling as a kid with the fishermen in his family.  After receiving a BA in Business Management, he started working with family members handling and selling ground fish from 20-30 boats out of Gloucester.  But this  was just the beginning of a successful seafood career.  Frank went on to build his career as a buyer,  at top-of-the-line seafood companies such as Whole Foods, Legal Seafood, Stavis, CleanFish, Puritan and Intershell.

Frank Parisi is a respected, seasoned seafood industry professional with extensive experience in sourcing, sales and sustainable practices. Frank is a true fishmonger through and through, and we are proud to have him as part of the Buena Vista Seafood team.

Frank [at] BuenaVistaSeafood.com



Chelle Amerson, Accounting Manager

Chelle, a Bay Area native with a deep-rooted passion for San Francisco’s vibrant culture, brings a unique blend of financial precision and artistic soul to the Buena Vista Seafood team. Since joining BVS in June 2025, she has leveraged her decades of experience managing accounting for major institutions including Burning Man Project, ACLU of Northern California, and Public Policy Institute. Chelle has also sharpened her technical skills serving diverse clients at Sutro Li and Halpert CPAs.

Beyond the ledger, Chelle’s heart beats for the city's legendary music and arts scene, where she rocked historic clubs like I-Beam, Nightbreak, Chameleon Club, and Bottom of the Hill. A lifelong musician, she continues to write and record songs with her rock band formed during her days at San Francisco State University. When she isn’t crunching numbers, you’ll likely find her hiking local trails, dancing to house music, or doing cartwheels on the beach.

Chelle [at] BuenaVistaSeafood.com


Raheem Ballard, Distribution Coordinator

Raheem is a filmmaker and justice-impact storyteller who, after 22 years in California prison, directed the documentary short Dying Alone (2024), a poignant exploration of terminal illness and compassionate release behind bars. His film premiered and won the documentary-short prize at the first-ever San Quentin Film Festival inside a U.S. prison. On the same day his film premiered, he was granted parole — underscoring his personal journey of renewal. When not slinging seafood, Raheem channels his lived experience into film and advocacy, using narrative to elevate voices often silenced and to reshape how society sees redemption, freedom and creative power.

Raheem [at] BuenaVistaSeafood.com


Linda Hunter, Operations

Me&Loretta 4.jpg

Linda is the founder and director of the San Francisco-based Wild Oyster Project.  With thirty years of experience working to protect the environment, Linda is an instrumental guide as Buena Vista Seafood sets out creating a solid path sourcing regenerative, responsible and delicious seafood. Linda began her environmental career at Greenpeace where she managed the finances of the West Coast office, has served as Executive Director of the Farallones Marine Sanctuary Association and most recently as Executive Director of The Watershed Project. Now at the helm of the Wild Oyster Project, her work is focused on restoring native oysters to San Francisco Bay through community engagement and thoughtful urban planning.

Linda grew up on the ocean and has always been an oyster aficionado. She thinks of our native oysters as the working class stiffs with a huge role to play to make our Bay cleaner and more resilient to rising tides caused by climate change.

Linda [at] BuenaVistaSeafood.com


Why Buena Vista Seafood matters…

  • Oceans cover more than 70% of the earth.

  • Oceans do not have a limitless supply of fish.

  • We have an opportunity to support responsible and hard working fishermen, farmers and our coastal communities.

  • Consumers want to know where their food comes from and we have an opportunity to make that connection.

  • Consumers and chefs want more connection to their food sources.

  • Knowing where our seafood comes from helps protect workers.

  • Traceability and responsible sourcing brings needed sunlight to the seafood supply chain.

  • This all matters because business-as-usual is not forward thinking.

A little fun from 1937.